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Canadian Association of Movers Warns Public about Brand Hijackings

January 27, 2017 / choosing-a-moving-company

Beware Rogue BusinessesIn the last several months, the Canadian Association of Movers (CAM) has received many complaints from consumers and credible movers about rogue businesses representing themselves as reputable moving companies to the buying public. Consumers are being led to believe they’ve hired a professional brand name moving company but another company shows up on moving day, when the consumer has no choice but to proceed with the transaction. The experience usually ends up with the consumer’s goods being held hostage for more money, delivery delays, and losses or damage to treasured possessions.

This criminal element (representing themselves as reputable, professional movers) is increasing at an alarming rate and the rogue businesses have found some innovative ways to scam unwary consumers lately:

  • They are using brand names of reputable moving companies in their search engine advertising to mislead consumers — this is called brand hijacking.
  • They are operating under names that are very similar to well-known brand names of reputable moving companies.

Canada’s long standing van lines have been especially victimized by the rogue businesses. These traditional van lines have built their reputations through years of delivering quality services to customers. These brand names signify trustworthy services at fair market value:

  • Allied Van Lines Canada
  • Atlas Van Lines (Canada) Ltd.
  • Great Canadian Van Lines Ltd.
  • Mayflower Canada
  • North American Van Lines Canada
  • United Van Lines (Canada) Ltd.

Consumers can take four simple steps to help protect themselves from these unscrupulous companies.

  1. Check out a prospective mover’s reputation with CAM. As Canada’s association for the moving industry, CAM promotes quality services by reputable movers who have established themselves as credible, reliable companies who adhere to CAM’s strict code of ethics.
  2. Verify any logos, identifiers or affiliations being used by the mover to ‘sell’ their moving services. If they promote themselves using the brand of a trustworthy organization, consumers should verify it with that organization.
  3. Avoid online quotes or bookings with movers who do not show a business address or contact information other than a phone number. The quotes often come from one company operating under multiple names. Rarely are they legitimate movers with trained workers and professional equipment.
  4. Contact the local Better Business Bureau, for references.

*As referenced by the Canadian Association of Movers (CAM). Consumers can contact CAM for assistance in finding an ethical moving and storage company that will provide professional moving and storage services — a mover that subscribes to CAM’s code of ethics, meets CAM’s business standards and commits to mediation in the unlikely event of a dispute.
For the full press release